THE WAY HE LIES
the way he lies
Speak up. Next time, there will be no next time.
Speak up. Next time, there will be no next time.
Our slogan is based on the rap which Eminem sings in the song with Rihanna “Love The Way You Lie” because we think that means exactly what we want to emphasise in our campaign. If you suffer gender violence don’t wait to see what would happen the next time. Maybe the next time would be the last one, the last breath you take, be conscious.
Logo
Our logo represents simplicity, beauty, bravery and femininity. It shows the silhouette of a woman's face because we want to symbolise the fact of facing the problem and speaking up. This woman represents Rihanna’s face and there’s only a half of it because it symbolises the emptiness that Eminem causes to her, abusing, blaming, using verbal threats and tricking.We have chosen a lineal draw for our logo because it represents the delicacy of a relationship, the feelings and the strip between love and freedom.
